Kanye's scene known as the "dark fantasy" is self-explanatory. It's dark, and he is running from something. Most likely the explosions, and blasts. The scene switches to a car being driven with explosions of orange bursts. Is this supposed to mean some kind of high standing? Kanye is seen rescuing an alien female who has plenty of feathers. This gives off the idea that women are like "birds". It would make sense, after all we use the term "chick" to refer to a female.  The scene is at the beginning to add a sense of curiosity. What is the woman? Is she human? What relationship will she have with Kanye? All the questions will begin to circulate. Allowing the audience to gain an interest. Vivid colors are apparent to draw the audience in, humans after all are attracted to "things" that are eye catching. In a way this may, cause the audience to *NOT* pause the video.